Lawyer marketing on the web

I frequently check who else is marketing themselves on the web in my area. I got a kick today out of this one site - I won't give it an actual link (as that might boost their rankings), but it's legalshield -dot- org. It's a prepaid legal service plan.On their page, they write that their members (i.e. their customers) "receive the best legal council possible."Their use of the word "council" is